Impact with Femininity

SHEleader@digital

17-18/09/2020/ Sofia, MUSIC JAM

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ABOUT

Welcome to SHEleader@digital!

We nurture the feminine print in the world of technology and innovation.

SHEleader@digital is an annual international conference taking place in Sofia, Bulgaria that provides a platform for focused discussion on the women’s role in the digitally connected world in transformation we are living in. It aims to outline solutions for attracting more women and girls to take on professional and leadership roles in the ICT and digitally empowered economy. The Conference also examines how women’s authenticity and the application of female values contributes to the development of sustainable and balanced organizations with high potential and prosperous societies.

Context

The average percentage of women and girls in the ICT sector in the European Union is as little as 16.1%.

Bulgaria ranks first among the Member States with 27.7% and leads the list for female IT professionals with 30%, almost double the 16% average for the countries in the EU. 

The automation is deepening the divide between male and female professionals in the digital industry as per McKinsey study. 

Europe could generate an annual increase of EUR 16B if digital divide is overcome.  

There are numerous ongoing initiatives on corporate, government and policy level but the progress is still dissatisfactory. 

Our mission

SHEleader@digital brings together key female leaders from the business sector, non-profits and public institutions from across Europe to engage in a dialogue on how we can effectively address those challenges and more importantly, set the tone to act upon solving them. 

With the first edition of SHEleader@digital in 2018 we focussed on how we can inspire and empower more women and girls in the Tech industry and  built the foundations of what can become a strong movement and bring valuable change. 

SHEleader@digital 2020 focusses on the area we need the most. We are inviting on the stage Women Engineers and Leaders from across Europe to share their stories, exchange learnings and ideas. We want to break the stereotypes by expanding our boundaries beyond the ordinary and show the various implementations of the title “Engineer” into the society today . Our key topics are Deep Tech, Digital Art, and Leadership. 

Join us on September 17th 2020 for an extraordinary day at Music Jam and be part of the change.

We are happy to welcome you also on September 18th to participate in inspirational mindfulness workshops and in the Ideas fair where the floor is yours.

The Conference will be held under the official patronage of the European Commissioner for Innovation, Research, Culture, Education and Youth Mrs. Mariya Gabriel.

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SPEAKERS

Mariya Gabriel

European Commisioner for Innovation, Research, Culture, Education and Youth

Sasha Bezuhanova

Chairman of the board of the Bulgarian Center of Women in Technology

Chiara Corazza

Managing Director Women's Forum for the Economy & Society

Zornitsa Roussinova

Bulgarian Deputy Minister of Labour and Social Policy

Irma Mentzer

Head of IT, Sofia Shared Services Center, World Bank Group

Alexandrina Gindeva

Head of Global Delivery Hub at Experian

Lilia Messechkova

Sr. Director, Software Engineering at Progress

Diana Stefanova

Vice President of Global Site Strategy at VMware

Krassimira Raycheva

Country Manager, Visa, Bulgaria

Zarena Kancheva

Director Marketing and PR for Europe at Rakuten Viber

Eva Maydel

Member of the European Parliament

Mariya Andonova

Manager Global Virtual Engineering - DevNet at Cisco

Lubomila Yordanova

CEO & Founder at PlanA.Earth GmbH

Irina Obushtarova

Managing Director at TrendingTopics.bg

Alex Popov

Site Lead at Uber Engineering Sofia

Janet Todorova

Expansion at Founder Institute

Maria Karakusheva

Contemporary classical composer & pianist

Stefka Tsaneva

Cultural manager at Goethe-Institut Bulgaria

Nikola Yanev

Head of Marketing at Eleven Ventures

Gergana Stancheva

Co-Founder at LAM'ON

Ludmila Malcheva

Founder @ Right Image

Iravan Hira

Managing Director @ Hewlett Packard Enterprise

Albena Baeva

Bulgarian artist, performer, interaction designer, instrument builder and Co-founder at Gallery Gallery

Hristo Borisov

Co-Founder and CEO @Payhawk

Еva Vucheva

Co-founder of Kool And Konscious

Borina Andrieu

Managing Director of Wilmotte & Associés

Sergiu Ardelean

Co-founder & CEO at Artivive

Vera Petkanchin

Chief Operating Officer JA Bulgaria

Sergey Petrov

Founder @ Pollenity

Rachel-Sheppard

Global Marketing Manager @ FI

Dora Petrova

Founder @FEMGEMS

Antoni Rayzhekov

New Media Artist

Yulian Karadzhov

Host of the From A to Z podcast at Teen Sation

Ivan Shopov

Painter, musician, producer, composer, aesthete and an innovator

Deyan Georgiev

Bulgarian actor, dancer and choreographer

Swami Yoga Gyana

Co-founder of Bulgarian Yoga Association

Katrin Kutsarova

Essential oils and health coach

Biserka Yaneva

Essential oils and health coach

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AGENDA

DAY 01

SHEleader@digital Q&As

Masters of ceremony

Mihaela Savova & Martin Valchev

founders of Leader Talks

09:00     Registration

10:00     Opening

Sounds from tomorrow

Mariya Karakusheva – Contemporary classical composer & pianist

Ivan Shopov – Painter, musician, producer, composer, aesthete and an innovator

Q:What is the future of the women at work in the age of automation?

10:10     Welcome Keynote

Sasha Bezuhanova – Chair of Board Bulgarian Centre of Women in Technology

10:20     Welcome Address

Mariya Gabriel – European Commissioner for Innovation, Research, Culture, Education and Youth

10:30     Keynote

Chiara Corazza – Managing Director Women’s Forum for the Economy & Society

10:40     Meditation

Swami Yoga Gagnana – Co-founder of Bulgarian Yoga Association

A1: Mind the gap - Engage more women in Deep Tech

10:45     The Digital panel

Lilia Messechkova – Senior Director, Software Engineering at Progress

Alexandrina Gindeva – Head of Global Delivery Hub at Experian

Alexander Popov – Site Lead at Uber Engineering Sofia

Mariya Andonova – Manager Global Virtual Engineering DevNet at Cisco

Zarena Kancheva – Marketing and Communications Director Europe – Rakuten Viber

Moderator: Janet Todorova – Head of Expansion at Founder Institute

11:30     Break

A2: Women leadership is not a risk but a solution in the time of transformation

12:00     3x Igniter's keynotes

Irma Mentzer – Head of IT, Sofia Shared Services Center, World Bank Group

Diana Stefanova – Vice President of Global Site Strategy at VMware

Iravan Hira – Managing Director @ Hewlett Packard Enterprise & Ludmila Malcheva – Founder @ Right Image

12:20     The Leadership panel

Zornitsa Roussinova – Deputy Minister of Labour and Social Policy

Borina Andrieu – Managing Director of Wilmotte & Associés

Krassimira Raycheva – Country Manager, Visa, Bulgaria

Hristo Borisov – Cofounder & CEO @ Payhawk

Moderator: Irina Obushtarova – Managing Director at TrendingTopics.bg,

Q:What is the future of the women at work in the age of automation?

13:00     One-on-one

Rachel Sheppard – Global Marketing Manager at FI

Nikola Yanev – Head of Marketing at Eleven Ventures

13:15     Keynote

Dora Petrova – Founder @ FEMGEMS

13:25     Lunch Break

A4: Gen Z changes the game What skills are needed in the automated age

14:25     Firesite chat

Eva Maydell – Member of the European Parliament, co-founder of Education 2030 initiative

Yulian Karadzhov – Student, Host of the From A to Z podcast @ Teen Station

A5: Beyond Tech - The creation of sustainable future

14:45     Keynote

Lubomila Yordanova – CEO and Founder at PlanA.Earth GmbH

14:55     The Green panel

Vera Petkanchin – Chief Operating Officer JA Bulgaria

Gergana Stancheva – Co-Founder @ LAM’ON

Sergey Petrov – Founder @ Pollenity

Moderator: Eva Vucheva – Co-Founder @ ImpaktID

A6: Digital Art - The New meeting point

15:30     The Art panel

Sergiu Ardelean – Co-founder & CEO @ Artivive

Antoni Rayzhekov – New Media Artist

Mariya Karakusheva – Contemporary classical composer & pianist

Albena Baeva – Bulgarian artist, performer, interaction designer, instrument builder and Co-founder @ Gallery Gallery

Moderator: Stefka Tsaneva – Cultural manager @ Goethe-Institut Bulgaria

16:15     Closing session

A7: Collaboration - Let's hack the digital world with femininity!

16:15     Gala Cocktail @ MOVE.BG's House

With special live performance by Maria Karakusheva

by Invitation only

During Day 1 the conference will present the latest artwork of Albena Baeva – the interactive exhibition Life After: The Garden of Artificial Delights: is a browser-based triptych that resembles a tapestry of such a fantasy world consisting of 73 AI-generated elements, populated by 32 trans-species creatures.

DAY 01

@Co-working by MOVE.BG

FINE TUNE YOURSELF

Body and mind awakening

workshops

9:30-10:30

Peace, balance and self-awareness

10:45-11:45

Mindfulness meditation and yoga practice
Swami Yoga Gagnana - Co-founder of Bulgarian Yoga Association

9:30-10:45

Therapy and meditation through modern
dance techniques

9:30-10:45

Movement and music to embody and provide a beat for your vision.
Deyan Georgiev - Bulgarian actor, dancer and choreographer

9:30-10:30

Wellbeing through our Lifestyle

10:45-11:45

Integrative practices for health, happiness and balance through the support of essential oils.
Biserka Yaneva - Essential oils and health coach
Katrin Kutsarova - Essential oils and health coach

You can select two from our three inspirational workshops and join the energizing and creative atmosphere.

18:30-22:00

Celebrating Women In Tech @ Puzl CoCafé

After party

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THE POWER TEAM

Irina Altanova

Move.bg Coordinator

Rusana Kumanova

Public Relations and Event Manager, MOVE.BG

Sasha Bezuhanova

Chairman of the board of the Bulgarian Center of Women in Technology

Milena Doumanova

Director, Global Virtual Sales at Cisco Systems

Janet Todorova

Expansion at Founder Institute

Patritsiya Kostadinova

Regional Success Manager at Founder Institute

Silvia Stoyanova

Communications consultant

Denitsa Deneva

Senior Project Manager at Tech Tour Global

Iva Misheva

Founder at WebMotion

Ani Koleva

Communication and Employer Brand Manager at Leanplum

Eva Prodanova

Site Program Manager at Uber, Engineering

Gabriela Nikolova

UX/UI designer and entrepreneur

Blagovesta Nikolova

Training consultant

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PARTNERS

Strategic Partners

Contributing Partners

Community Partners

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GET IN TOUCH

For accommodation support and discounts, sponsor packages and media requests, please fill the form below: