Apr 12, 2018 | Sofia, National Palace of Culture, Entrance A4



Women leaders@digital for Europe Coalition

Sign to join the Coalition “Women leaders@digital for Europe” and support our goal to work for more diversity and inclusiveness in the digitally connected world we live in!

Our coalition will advocate and champion for:

  • Women role-models and leaders in technology to gain more visibility

  • Women at risk to be economically empowered via digital skills

  • Girls to be encouraged to engage with STEM disciplines and pursue a career in technology

  • Women-led (impact) ventures to get fair access to funding

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Welcome to SHEleader@digital!



Bringing the feminine touch to the world of technology and innovation.



Did you know that there are twice as many women in tech in Bulgaria compared to the European average? In fact, Bulgaria ranks #1 for female ICT specialists in Europe. This encouraging number is just one of the reasons Sofia is proud to set the stage for this year’s European Conference for Women’s Leadership in the Digital Economy, which will gather over 250 representatives of the business, non-profit and public sectors from all over Europe.


Hosted by the Bulgarian Center of Women in Technology, the SHEleader@digital’s mission is to inspire and provoke more women and girls to confidently take on professional and leadership roles across the digital industry. The conference will be the focal point female leaders from all over Europe converge. We will discuss ways to support and encourage the active participation and contribution of women to the digital economy.  


Come join us on the 12th April 2018 for an extraordinary day at the National Palace of Culture to talk about how:


She is Digital

where we discuss both how women leaders can effectively partner to support female leadership in the digital world and different ways to transform the common perception of women in tech.

She is a Leader

where European leaders in the digital field and the scientific community share their personal development path and experience supporting women and girls on their journey to becoming digital leaders.

She is a Diva

where we discuss women’s role in today’s social and economic life as well as how women’s authenticity contributes to the development of prosperous, sustainable and balanced organizations.

She is There for You

where we talk about how women leaders can contribute addressing the social challenges in the world. 

Because SHE is all that and more.

Organized as part of the official calendar of the Bulgarian Presidency of the Council of the European Union, the Conference will be held under the official patronage of the Bulgarian Commissioner for Digital Economy and Society Mrs. Mariya Gabriel.

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Welcome address


Lilyana Pavlova - Minister of the Bulgarian Presidency of the Council of the EU 2018

Video welcome address

Welcome Keynote: SHE leader@digital


Sasha Bezuhanova - Chair of Board Bulgarian Centre of Women in Technology

Video Welcome Address

Sheryl Sandberg - Chief Operating Officer of Facebook and Founder of LEAN IN


Keynote: Ruling the policies with a feminine touch


Fireside Chat: She knows, he knows

Hristo Hristov - CEO at Netinfo 
Anna Atanasova - Student, King’s College London

Host: Boyan Benev - Digital and social entrepreneur, SHYN



Session 3: SHE starts up with impact

Keynote: We just want to change the world - what do women entrepreneurs do different


Larissa Best - Founder at EQUILIBRE and President of LBAN

Mariya Gabriel – European Commissioner for Digital Economy and Society

Keynote: Women and men in ICT jobs across the EU


Lina Salanauskaite - Researcher at European Institute for Gender Equality (EIGE)

Session 1: SHE is a leader


Keynote: Leadership with a Bulgarian flavor

Mina Dimitrova – Head of Central Go To Market EMEA, Google


Keynote: Talking is for women, networking is for men. Think again

Mary-Jo de Leeuw - Founder and VP of Women in Cyber Security Foundation (WiCS) and Partner Cyber Security and Innovation at Revnext


Keynote: Driving business success with the power of diversity

Cait O'Riordan - Chief Product and Information Officer at Financial Times


Coffee Break

Session 2: SHE is digital


5x5 mini Keynotes: I’m a digital womаn

Zornitsa Roussinova Deputy minister of labour and social policy, Bulgaria

Kristina Stoitsova - Senior Director, Professional Servises Center of Excellence, VMware
Sabela Garcia Cuesta Program Manager at Next Media Accelerator Hamburg

Janna Cosby Executive Producer at XVP Studios

Isabelle Dumortier - Serial Digital Entrepreneur

Panel Discussion: Digital Femininity


Moderator: Réka R. Artner - Curator at TEDxVienna


5x5 mini Keynotes: I’m a game changer

Lubomila Jordanova - Founder and CEO at Plan A
Magi Pashova - Food Revolution
Iva Gumnishka - Founder at Human in the Loop
Ina Abadjieva & Rositsa Paunova - Founding CEOs at Rosey’s Mark
Olga Mineva - Author and coordinator of the EMPROVE project


Fireside Chat: She’s got no money in the bank (why is it harder for women entrepreneurs to raise money)

Marzena  Bielecka - Managing Partner and Founder of Experior Venture Fund
Vasil Terziev - Partner at 11.2 and Co-founder at Telerik Academy


Host: Rumen Iliev - Partner at Launchub


Coffee Break

Session 4: SHE is a diva 

in her career, family and anywhere else


Keynote: How is that possible at all?

Liisi Toom - Owner of Persoonibrändi Agentuur, Estonia


Keynote: I did that with grace and a lot of sleep!

Rumyana Trencheva - Managing Director at SAP, SEE


Keynote: Start small, dream big

Petya Petkova, Moryana Filipova, Ralitsa Bankova



Host: Sasha Bezuhanova 

Coalition “Women leaders@digital for Europe”

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Strategic Partners

Contributing Partners

Community Partners


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For accommodation support and discounts, sponsor packages and media requests, please fill the form below:


Apr 12, 2018 | Sofia, National Palace of Culture, Entrance A4